First let’s get this out of the way: Schadenfreude!
Second: Why do people think animals are there for them to take good Instagram shots with, versus being sentient beings with their own lives who maybe aren’t in the mood? Why would you think stomping into these pigs’ home and trying to frolic with them is something they want to do? Did they invite you?
But mostly, this was what I thought: what the fuck is a “fitness influencer?”
According to Pixlee, a branding agency, another definition of an influencer is, “a user on social media who has established credibility in a specific industry. A social media influencer has access to a large audience and can persuade others by virtue of their authenticity and reach,” (Pixlee, n.d.). Basically, people trust influencers and are interested in what they have to say because they many people want to imagine that they could bring the concepts these influencers speak of into their own life.
So basically, a PR person who doesn’t need to be able to write anything.
Maybe I’m just jealous that I can’t get paid for taking pictures and putting them on Instagram. I’m not sure what kind of influencer I would be, though? A napping influencer? A dog cuddle influencer? A reading lit fiction influencer?
Wait, I’ve got it.
Cranky old man influencer! Watch this space.